The first store of the Brazilian chocolate brand Chocolat Du Jour in the city of Goiânia introduces a new concept developed for the brand, where the idea is to convey the quality and excellence of its chocolate, which, due to its attributes, achieves the status of Art.
For the store’s façade, a cladding was developed using cocoa beans.
Inside, marble countertops and joinery in imbuia organize the product display in a composition of backlit niches around the entire perimeter of the space up to a height of 2.20m. Above this level, an arch-shaped ceiling completes the expansive high ceiling. This open space contrasts with the large volume of information, adding a sense of austerity to the environment, which, along with the chosen materials, brings back the nobility and elegance inherent to the brand.The coffee area in the mall corridor complements the customer experience, with the support of small tables and a stone countertop with imbuia joinery, measuring 8 meters in length.