LAPACA, a café and chocolate shop in Huesca, Spain, founded by Silvia Buil and Raúl Bernal, Spain’s Best Chocolatier of 2011 and 2024, stands out for its creativity and tradition. Among its exclusive products, the “Baturrocks” shine — original chocolate rocks with nuts, whose name and design pay tribute to Aragonese culture.

The packaging, innovative and full of personality, uses the figure of the baturro as a distinctive symbol. Each flavor is represented by a different baturro, identified by a cachirulo that indicates the flavor, and the box design allows for stacking the faces to create unique combinations. This concept not only reinforces the cultural identity of the product but also encourages the purchase of multiple boxes, inviting customers to personalize and collect their own set of baturros.