Hempure is one of those projects that, unfortunately, didn’t come to fruition, but that deserves to be seen and appreciated.

Our task was to develop a visual identity that reflects both the product’s origin and its organic nature. This focus was crucial as the brand targets tourists, encouraging them to purchase Hempure as a unique and authentic souvenir from their visit to Greece.

The logo was inspired by ancient stone inscriptions. For the color palette, we selected tones inspired by nature and traditional Greek art, aiming to reflect the organic and natural essence of the products while evoking a connection to Greece’s rich heritage. Lastly, we developed a series of patterns inspired by designs found on classic vases, further enhancing the brand’s identity and visual narrative.