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Root Labs by BRIGADE
posted by retail design blog on 2025-04-15
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Challenge
Develop strong brand foundations for an international supplement company with a proven product to help them take the US market by storm.
Solution
We honed in on a well-defined competitive set to determine Root Labs’ optimal market positioning: “Handpicked in nature. Perfected in science”. This brand promise guided our creative process, from naming, to packaging, to launch website—balancing expert, technical content and precise design elements with a natural palette, human photography, and emphasis on Eastern ingredients.
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