Challenge
Develop strong brand foundations for an international supplement company with a proven product to help them take the US market by storm.

Solution
We honed in on a well-defined competitive set to determine Root Labs’ optimal market positioning: “Handpicked in nature. Perfected in science”. This brand promise guided our creative process, from naming, to packaging, to launch website—balancing expert, technical content and precise design elements with a natural palette, human photography, and emphasis on Eastern ingredients.