NO SUCH THING is a curated concept store located in Shaoxing, Zhejiang. It offers a retail space that spans fashion, accessories, footwear, home goods, and art derivatives.
The store occupies a commercial unit with an impressive original ceiling height of about seven meters. The design strategy introduces two rectangular core zones, assigning the outer glass views to distinct spatial units. Structural variation emerges through the interplay of staggered heights in these zones. The area near the glass façade retains the building’s original ceiling height, alleviating the potential confinement from the spatial layering. The second floor serves as a multifunctional space accommodating display, office, and storage functions. Through its tiered layout, the design effectively separates the open product area from the private office zone, creating a clear circulation flow that enhances the shopping experience.

The brand name NO SUCH THING embodies the philosophy of intentional choice and exploration, inviting consumers to make selections that bring them closer to their ideal lifestyle. Situated in Shaoxing, the store reflects a local ethos that moves beyond imitating first-tier cities, embracing a deeper enthusiasm for participating in and exploring the unique qualities of local life. Grounded in regional context, the design integrates a climate-responsive lifestyle framework, harmonizing the shop with its streetscape in both appearance and sensory experience.

Located in Shaox