Checkland Kindleysides new store concept for Three Ireland, evolves the brand’s retail space into a fully connected lifestyle destination – a place for discovery, conversation, and creativity. At its heart sits the new social ‘Discovery Bar’: a hub for hands-on product exploration that fosters natural connections between staff and customers. Around the perimeter, enhanced wall bays provide more focused product storytelling and deeper engagement with category-specific experiences.

At the rear of the store, the ‘Three+ Lounge’ – is an experiential rewards space that brings the Three+ Rewards program to life as a tangible in-store experience. Defined by its disruptive spatial design, the lounge is a go-to destination to relax, recharge, and connect. But it’s more than a chill zone: it hosts livestreams, gamified moments, expert talks, and creative sessions. Three+ Rewards members can also unlock exclusive program benefits, from competitions and giveaways to early access offers. Not a member? You can sign up directly in-store. Integrated within the lounge, a Personalisation Station and setup support service ensure every purchase feels tailored and unique.

Strategically, Three Ireland’s evolved connected lifestyle store is built to differentiate, engage, and reward. Every touchpoint is intentionally designed to be open, inviting, and rewarding – bridging experience and loyalty in a way that makes Three Ireland stand out in a standardised telecom landscape.