BIBLIOTECH — Humans & Machines

The name is anchored in a powerful idea — a place where customers explore technology with the same freedom and curiosity one finds when wandering through a grand library, selecting precisely what they need.

It also stands as a respectful nod to the fading tradition of physical libraries — once the guardians of knowledge, now largely replaced by electronics, yet still forever symbols of learning, structure and discovery.

The visual identity is guided by a single, unwavering philosophy — less noise, more substance.

A rich, full-red palette brings confidence, modernity and instant recognition.

The logo is purposefully minimal, allowing clarity, trust and quality to speak first.

A visual language crafted to be noticed the moment it appears.

This marks a new chapter for tech retail in Armenia — more than a shop, it is a curated ecosystem, where service feels human, technology feels alive, and every product is selected with intention and understanding.

Bibliotech stands firmly in the masstige segment — offering premium experience and quality without the weight or distance of traditional luxury.

It attracts those who seek sophistication, reliability and status, yet wish to keep it within reach.

A position both aspirational and accessible.

BIBLIOTECH is a library of choice.

A thoughtfully curated collection of devices, tools and accessories — a place where technology becomes simple, welcoming and genuinely enjoyable.