Selene is a French luxury skincare brand shaped by a poetic lunar vision, where gentle mysticism meets timeless Parisian elegance. Designed as a refined beauty ritual, each product blends innovation, care, and aesthetic precision into a high-end experience. The custom typography and monogram reflect a sense of boldness and refinement, while the radiant symbol anchors the brand in a celestial universe. Selene embodies a quiet form of luxury, intuitive, symbolic, and emotionally resonant, offering more than function: it invites contemplation, beauty, and intention.

The primary packaging, fully custom-designed, features a sculptural silhouette inspired by orbital curves and astral light play. Coated in deep metallic blue with silver finishes, it reveals at its core a refillable system that embodies a sustainable vision of luxury. The monogram, finely engraved, acts like a seal, a signature that is instantly recognizable to the touch. Every gesture, from opening to refilling, is designed to heighten the ritual and strengthen the connection between user and object.

Inside, the refillable capsule fits like a cosmic heart: minimalist, functional, and completing the object. The whole system is both technical and sensorial, created to seduce an audience seeking both sophistication and conscious care.

The secondary box extends this design language. Inspired by Parisian architecture, it balances geometric rigor with decorative elegance. The structured facing draws from the object’s silhouette and Haussmannian lines, playing with layered paper textures and deep tone-on-tone blues to create a visual rhythm that links product and packaging with subtle precision. Each material has been carefully selected to evoke longevity, precision, and a sense of quiet luxury.

THE RESULT

Selene presents a singular vision of skincare. More than a product, it is a ritual object, rooted in French craftsmanship and elevated by a lunar aesthetic. Between cosmic symbolism and formal excellence, the brand brings to skincare an almost astral dimension: precious, inspiring, and unapologetically contemporary.