Founded in 1993 by entrepreneurs Konstantin and Aleksey Mikhailov, the Traektoria chain has since evolved into a leading retailer in snowboards, wakeboards, and all related goods, catering to a young and savvy demographic, both male and female. Although originally from St. Petersburg, it’s in Moscow, the country’s most dynamic retail arena, where Traektoria has recently made its biggest retail statement. An existing retail space on the third floor of at Aviapark, a shopping centre in the city’s suburban Khoroshovskiy neighbourhood and one of the city’s largest, has been expanded and entirely redesigned by local architecture practice sinitsa buro. Now measuring no less than 300 sqm. (3,229 sq.ft.), the store now features a simplified yet more sophisticated design concept which not only should resonate with the changing sensibilities of its target clientele, but also aims to elevate the spatial experience for shoppers.

Following the demolition of a mezzanine, a monochrome backdrop of plaster, MDF, and ceramic floor tiles has been created, boosting the voluminosity of the retail space to the max, while it also unifies all shop sections. In order to emphasise the inviting character of the design, softer and warmer lighting has been chosen, albeit very functional lighting at the same time, captured by light spots, skylights and light strips embedded in shelving units. The Traektoria store boasts an open configuration featuring various custom-made furnishings and fixtures, including sleek metal shelving and display units, and a sales counter and display tables crafted from Valchromat, a mass-coloured MDF, and featuring distinctive ribbed sides. The ceiling sees a fine mesh layer which adds to the coherence of the design. The renewed Traektoria store carries the full range of boards, apparel, accessories, footwear and an assortment of other related products. © superfuture