ISE Jewellery was an existing family business that approached HEAD for a re-branding exercise and move of location within the Peninsula Hotel in Hong Kong. The traditional serve over counter style was retained but the rest of the store was modernised. By developing the existing logo into a repeat element, this simple effect was then used on double sided glass throughout the store. The exterior of the store was treated with strong matching grooved glass and one-off male and female mannequins were designed for the show window to specifically showcase individual pieces of Jewellery.

Photographer: Graham Uden

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