British watch brand Shore Projects will be opening their first pop-up shop in Westfield White City, London on the 1st November 2014. Shore Projects is inspired by the elementary beauty and idyllic fun of the British seaside combined with the venerable look of classic explorer watches.

Shore Projects have created a collection that is fully equipped to weather the demands of a modern lifestyle with a timeless British design. The easily interchangeable straps feature the finest Italian leather and are waterproofed to 100m, which means they are also designed for swimming in the sea.

Designed by Breed Communications