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The ARCHETYPE brand is visualized as a simplified perspective image. Perspective is one of the everyday phenomena that surrounds us everywhere and has a huge impact on the perception of space. We maintained the perspective in the interior, representing the development and goals of the brand at the same time. The primary emphasis for the visitor is on full-sized samples of ceramics in different planes and at different lighting angles, so the floors and almost all walls are made of large-format porcelain stoneware. Herewith, the main elements of the interior are items from new collections, thus the main range of colors is black and white.

Александра Нагорных, Дмитрий Макеенко, Виталий Землянский, Татьяна Калекина

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