Stirixis recently created the new retail concept for Kafkas, the leading Greek chain of electrical equipment and energy solutions, with 46 stores and a turnover of almost 90 million Euros in 2013. A multidimensional project that lasted several months, with the initial stage of defining and recording the brand strategy, on which Stirixis based the following decisions regarding design of the operations, the store concept, customer service and customer experience. The strategic direction of Kafkas being the top expert in integrated technology solutions, set the main design axes the proper product organization, increased functionality, incorporation of high technology and personalized service. The new retail concept offers a unique experience to visitors, while its biggest innovation is the new customer flow model and operations of the stores that aim at a smooth and fast customer service. The so far existing service bench has been removed and the storage space is now accessible, creating an outstanding open and fully handy shop.

In a ​​technologically advanced space, customers with the assistance of Kafkas well-trained personnel can discover all products and their functions also through tablets devices and digital screens placed in stores. Besides the store design itself, Stirixis team delivered the new graphic identity and signage study that creates a holistic experience, strengthens the brand inside the stores and maximizes sales. As Kafkas is a healthy company, with continuous network growth, another important factor of the design was to create a flexible, recurring and adaptable design that would be easily applied in other stores. So far, already six branches around Greece follow the new concept, and it will be further rolled out in both existing and new stores!

Antonis Zontos, CEO of Kafkas, reported for the collaboration with Stirixis: “Having decided to proceed with the new concept 2020 for our stores, we knew that it would be a challenging task as we set to make a radical change in the store experience and raise the industry standards to a level that would solidify our leading position in the years to come. The outcome fully justified our choice of Stirixis. The new concept, as developed and implemented, creates an overall image of modernity, technology and innovation whereas the color code conveys a light and friendly ambience where customers enjoy a unique shopping experience. In this process Stirixis quickly came to grips with our strategic and operational priorities and considerations and went on to provide us with fresh ideas and solutions. They worked smoothly and effectively with our people to create something that we are all proud to sign.”

Alexander Athanassoulas, CEO of Stirixis Group, said: “The new Kafkas shop concept is the result of an excellent collaboration between the two organizations. It is also the result of a combination of common strategic thinking, the systemic and holistic approach of Stirixis, and the professional and innovative philosophy of Kafkas management team. It is our great pleasure that yet another retail leader belongs today to our customer society and I thank all those who worked hard for this project.”

Design: Stirixis Group
Photography: Konstantinos Kontos

Few words about Stirixis
Stirixis Group is an awarded international firm that develops business concepts, designs and delivers retail, leisure and corporate spaces. Its portfolio of services includes strategy, design, project management and international development of concepts, and it is designed to fully support managers and companies, from the initial idea to its implementation. Based on its systemic approach, Stirixis completes each step respecting the budget and time constraints of each project. Since 1996 the Group has completed for its clients more than 500 projects in 22 countries, and today it has offices in London, Athens and Bucharest.
Stirixis Exclusive is the business unit of Stirixis Group that designs and delivers bespoke private spaces, such as villas, apartments and vacation houses. For more information visit