My Reason is a women’s clothing store and brand “Made in Italy” based in Acireale, in the historical town known for its Baroque architecture. The restyling of My Reason stems from the need to develop the company into a new entrepreneurial dimension with the creation of a concept for a store-boutique, a retail space whose interior design is a replicable format in future new stores but incorporates that uniqueness and typical atmosphere of a boutique offering famous fashion brands to address the needs of a diverse audience.

Tailored design of furniture and craftsmanship redefine the entire retail space with “lines” and shelves that characterize the spatiality of this early twentieth century premises. The atmosphere is soft and informal with the use of tactile finishes and lighting to bring out the clothing and creating a very comfortable and elegant setting with sobriety. Along with the interiors, the corporate identity has undergone a substantial redesign with the creation of a new logo that best expresses the new casual and trendy mood.

Designed by Andrea Guardo, Aldo Tringali, Luca Tringali / IVISTUDIO
Photography by Alfio Garozzo