![](https://retaildesignblog.net/wp-content/uploads/2016/03/Grenson-store-New-York-City-300x300.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2016/04/Inizio-olive-oil-design-concept-by-Nastya-Lukina.jpg)
To accentuate how natural the product is we turn to its’ origin. For this reason the brand is called Inizio (Italian for beginning),
and the package accurately imitates an olive – it’s shape, it’s color, it’s essence.
Designed by Nastya Lukina & Максим Петров
https://www.behance.net/Nastya_Lukina
![](https://retaildesignblog.net/wp-content/uploads/2016/04/Inizio-olive-oil-design-concept-by-Nastya-Lukina-05.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2016/04/Inizio-olive-oil-design-concept-by-Nastya-Lukina-04.jpg)
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![](https://retaildesignblog.net/wp-content/uploads/2016/04/Inizio-olive-oil-design-concept-by-Nastya-Lukina-02.jpg)
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