In its Thai debut, Ralph Lauren opened its first flagship store in Bangkok at Central Embassy, a new luxury shopping center. Occupying 11,000 SF over two levels, the store showcases men’s and women’s apparel and accessories, as well as watches and fine jewelry in a dedicated salon.

The organically shaped complex – drawing together high-end and innovative retail, a luxurious cinema, gourmet dining and a lavish “six-star” hotel – presented an opportunity to create a unique facade that not only embodies the Ralph Lauren brand, but also feels appropriate within its context. Taking inspiration from the forms of Richard Serra, the interior storefront is comprised of full height curving teak wood and glass panels that mimic the curvilinear character of the mall, so that the spaces flow seamlessly from one to the next.

The two levels are connected by a plaster and limestone spiral stair floating within a teak-lined box, offering a beautiful contrast, both in form and materiality.

Designed by MNA
Images @ Ralph Lauren