Pchak is one of those projects where the idea just stroke us and it had to be implemented in reality. While creating Pchak we didn’t want to go far from the original idea by including additional design elements. We used the same approach for naming “Pchak” which is the Armenian equivalent of “tree hollow”.

Pure nature now found its place in our urban daily life. With Pchak’s packaging you can enjoy the harvested nut supplies and dried fruits not only in winter but all year long.

Design: Stepan Azaryan / Backbone Branding

http://www.packagingoftheworld.com/2017/09/pchak.html