The Samsung Experience Store, the largest to date in Canada, presents a new kind of retail, blending a node where one can purchase a Samsung product, find a touch point for the Samsung brand, experience its latest products, receive personalized advice and instruction, and partake in a full calendar of social events including electronic design workshops and on-site cooking demonstrations.
The ground floor features interactive virtual reality zones with “avocado” shaped counters and service desks displaying the full range of Galaxy phones, tablets and accessories. Softly lit swirls sweep across walls and ceilings, encircling a grand curvilinear staircase that ushers guests to the second level.