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Identity of Perfect Diary is immediate and simple. Considering Chengdu, the metropolitan of China which boasts the world’s second-largest population, it was important to take away something from the human-filled space and the complex decorations were unnecessary. Instead, we attached importance to the mood.
We describe the process of continuous changes in the manner of design for Perfect Diary flagship store which keeps the narrative of beauty and makeup.
Because the practical images the customers can encounter in the middle of following staircase, a gate between floors, are intertwined in the mixture of light and color subtly, there are themes and narratives wherever they go.

Client : PERFECT DIARY/ David Huang, Vincent Chen


Designer : Tsai-Hsuan Wu, Hwi-Sub Im, Hyo-Ju Kim, Na-Young Lee

Design Office : Betwin Space Design (

Constructor : Summit Interior Consultants LTD.

Photographer : Yong-joon Choi

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