Sheremetyevo International Airport, Moscow’s largest airport hosts a new multi brand store. A novelty in travel retail, the luxury goods zone by German brand architects plajer & franz studio, evokes a department store feeling with inviting three wall boutiques that are artfully arranged around a central area. “I would say it’s the best shop I have ever seen in travel retail.” says Claus Heinemann, Co-Owner of client Gebr. Heinemann. With reference to Moscow’s history and Russian lifestyle, the store design derives from the famous Fabergé egg, a symbol of luxury and goldsmithing. Its diamond-shaped, faceted surface serves as a continuous design motif throughout the store and can be found down to the very detail.