Swarn is a jewellery retail store in Chandigarh which puts forth an all encompassing exclusivity much like the idea of- The Gold Standard.The idea was to create a pronounced space for a retail venue highlighting a varied collection of jewelry and accessories. To emphasize the idea of -“Swarn”, the entrance is riddled with a cluster of stars that represent the whole aura of the store- Differently oriented peculiarities, suited to their own taste.The linearity of the space was used to imitate the intricacies and the significance that the ornamentation holds in the culture. The black and gold tones elaborate a royal aesthetic which magnifies the individualism. On the ground floor, this culture was interpreted with different design elements.
Credits
Project Name – Swarn Jewellers
Location – Panchkula, Haryana (INDIA).
Built Area – 200 sq mtr.
Completion – 2018
Architect Firm : Studio Ardete
Design Head – Badrinath kaleru, Prerna Kaleru
Design Team – Badrinath kaleru, Prerna Kaleru, Anusha Sharma, Sanchit Dhiman, Ramandeep Rathour, Vidit Chaudhary, Pragya Singh
Electrical & Lighting Consultant : The Luminars
Photography – Ar. Purnesh Dev Nikhanj.