‘Vandenberg’ is a range of wines from a family of grape growers in South Australia. Prior to the redesign, the labels were failing to catch the eye of a more adventurous wine consumer, reflect the quality of the wine, or deliver the drama of the brand’s incredible true story.

Ari Vandenberg was one of nine survivors from a disastrous ship wreck in 1857 at Robe on the Limestone Coast of South Australia. Four generations later, the Vandenberg family still grow vineyards on the Limestone Coast of Australia where their ancestor Ari was ship wrecked – Inspiring Ari’s ambition to ‘tame this wild land’