They first came to us with a requirement for developing packaging system to a better system; luxury, personal and unique. However, we soon defined it needs a brand refreshment to meet up its high standard brand spirit, reconstruct branding system and also solve packaging issue. Our approach was a complete new visual system to expose the luxury, exquisite yet sophisticated and minimal feeling for the brand. Together, we approach specialized Itatlian production house to achieve the best quality in order to echo Leman retail experience and spirit.
Creative Director : Duy — N
Project Manager : M — Lan
Producer: Quan Nguyen
Assistant: Anh Nguyen, Ngan Huynh
Photography: Monkey Minh
Photography Assistant: Quyen Phan
Video Cinematography: Lam Huynh