“To Architecture a Signage”

“PARCO MUSEUM TOKYO”; a gallery where trends emerge, showcasing art, design and fashion exhibitions, located in Shibuya Parco, one of the iconic Tokyo cultural scene opened in Nov 2019.

In an environment where various genre of stores are densely located, this symbolic gateway signage was intentionally designed to give a sense of discomfort and pause, creating a distinct transition and a motivation to want to discover the intriguing world inside.