The concept stems from the need to find new languages for brand identity to distinguish it from an environment overloaded with visual impacts and Inditex relied on Instronic to carry out this project.

The design of this dynamic grid can be adapted to the specific features and characteristics of each location, obtaining unique but always recognizable results, creating a visual seal for the brand.

The dynamic lighting of this light grid aims to harmonize and distinguish the store from the rest of the spaces in the shopping complex. For the project, 250 meters of point-by-point controlled RGB LEDs were used in order to have more options for the lighting scene design process.