The Allen Xie logo is a lotus flower in the shape of an octagon, and in this design, unlike the traditional high-fashion shop with its unchanging layout, the design team also tried to establish a new shopping experience for fitting through the octagonal element. The functions are divided into four main areas overall according to the brand’s needs; showroom, vip fitting room, shooting and storage.
Throughout the space, the designer has used materials in a coherent way to link the overall structure. The combination of white siding, dark green art textured paint and soft beige silk velvet blankets create an elegant atmosphere, combining texture and light effects to accentuate the fine detailing of Allen Xie’s suits.