Socorro Tequila by HI! ESTUDIO
posted by retail design blog on 2024-10-14
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We redesigned Tequila Socorro, respecting its original essence and, through textures inspired by the richness of Mexican culture, infused key elements such as craftsmanship and handmade work. With this redesign, we aim to create a strong brand differentiator that highlights its authenticity. This approach, based on simplicity and minimalism, allows Socorro to present itself without pretense, showcasing its genuine character. The brand is projected as a celebration of authenticity, deeply connecting with its cultural roots and the value of artisanal work.
Designed by HI! ESTUDIO
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