We created the INVICTO brand inspired by the excellence and quality of the product that presents itself as an unbeatable champion. For this, we thought of making a representation of the Goddess Victoria, the goddess in charge of rewarding the winners. This goddess is always represented with large wings, which is why we wanted this element to be very present on the label. We were inspired by the spectacular “Phoenix” outfit that Elizabeth Taylor wore in the Cleopatra movie designed by Irene Sharaff, specifically in the majestic cape that covered her shoulders at the time of the parade.