The restyling of the rosé label for Tenute del Fasanella was conceived to update the product’s visual language, making it more aligned with a young audience and contemporary aesthetics. The concept revolves around the Lupinella, a spontaneous wildflower native to the area, chosen as an identity element for its chromatic affinity with rosé wine and its agronomic value.

The new label adopts a clean, minimal, and pop-inspired design, using a palette that draws from the flower’s pink–lilac tones and an essential typography to ensure readability and brand consistency. The central illustration is rendered in an iconic style, enhancing the product’s recognizability on the shelf.

The result is a youthful, light, and contemporary label—distinctive, immediate, and capable of conveying a wine that expresses delicacy, authenticity, and strong territorial roots. A project that blends pop aesthetics with agricultural heritage, turning a spontaneous flower into a true symbol of identity.