It’s indicative of Japan remaining one of the planet’s leading luxury markets—we’re talking the recent inauguration of yet another Casa LOEWE in Tokyo. Following the opening of Casa LOEWE on swanky Omotesando dori little over two years ago, LOEWE has shifted its focus to Ginza, the other high-end shopping grounds in the sprawling Japanese capital, to open a similar flagship store. Occupying no less than 965 sqm. (10,387 sq.ft.) set across four floors of Ginza 888, a redeveloped eight-storey structure originally built in 1965, the store sees an interior design which has been concepted by Jonathan Anderson, LOEWE‘s previous creative director. The design codes are deeply rooted in Spanish heritage, notably through the extensive use of handcrafted glazed tiles in different hues, while subtle nods to Japanese culture can also be spotted. Mind you, the muddy green tiles evokes the Ginza area’s past as a low-lying marshland, and the expansive store façade is entirely covered in them.

Additionally, various sorts of marble can be found on the premises, including Ancient Green, Cristallo Iceberg, Pinta Verde, and Sahara Brown, further enriching the material palette. Brass window frames reference Ginza‘s alternate past as a mint centre where silver and gold coins were actively produced. A central staircase, surrounded by green ceramic tiles features handcrafted wooden handrails, connects all four floors. Needless to say, LOEWE has pulled out all the stops when it comes to decorating the expansive premises with eye-catching furnishings. So, what can be found here? A collection of George Nakashima‘s Mirra and Cushion chairs, Gerrit Rietveld‘s chunky Utrecht armchairs, and Isamu Noguchi‘s Akari-e pendant lamp. Additionally, a number of in-house can be found, including a voluptuous leather bench, a black iron martini table, a burnt wood podium, and a LOEWE ReCraft coffee table. The latter is crafted from 95% recycled leather surplus from the house’s atelier.

And yes, rugs are also present, notably a custom-woven one which reinterprets the abstract tapestries by British textile designer John Allen. Given the luxury brand’s strong affiliation with art, the premises are strewn with a collection of art, crafts, and design from around the planet, including two lamps that LOEWE unveiled at 2024 Salone del Mobile in Milan, a Kimono lamp by Anthea Hamilton, a suspended neon work by Cerith Wyn Evans, anamorphic ceramic work by Kunimasa Aoki, winner of the LOEWE Foundation Craft Prize 2025, and Kazunori Hamana‘s textured ceramic vase, created in collaboration with kintsugi master Yukiko Kuroda. The new Casa LOEWE carries the full range of women’s and men’s apparel, accessories, bags, shoes, jewellery and eyewear, while on the top floor shoppers find the entire LOEWE fragrance and home scents collection, in addition to a dedicated gifting and personalisation area where products can be customised with charms and mini bags. © superfuture