We’re only halfway 2026, but could this already be the store opening of the year? Very likely so. We’re talking the inauguration of Hermès‘ newest flagship store, or rather, Hermès Maison, in true Hermès parlance, on one of the planet’s most prestigious shopping arteries—New Bond Street in London. The location, six inter-connected 18th-century buildings, measuring nearly 2,000 sqm. (21,528 sq.ft.) across five floors and no less than 55 rooms, was previous home to storied British jeweller Asprey. Following a lengthy five-year revamp, executed by Paris-based architecture practice and long time collaborator RDAI, the premises are now home to one of Hermès‘ biggest and most unique stores on the planet. Interestingly, some existing interior elements have been retained and embedded in the new settings. Shoppers enter Hermès Maison via the seven-metre-high façade, and are greeted with the signature ex-libris embedded within the Faubourg pattern of the flooring and a beautiful vaulted ceiling. Here, Hermès‘ sought-after silk merchandise is presented before arriving in an existing atrium, designed by architecture practice Foster + Partners, which added a new steel and glass roof, but now raised by one floor, and installed a grand spiral staircase below.

All floors of the Hermès Maison are dotted with artworks, all tightly curated by Pierre-Alexis Dumas, artistic director of the iconic fashion house, but some pieces have also been commissioned, such as a horse sculpture by British artist Jessica Wetherly. The store’s second entrance leads to the beauty, perfumes and fashion jewellery areas, nested in an imaginary orangerie, feature walls commissioned from British illustrator Katie Scott. No less that 20 interconnected and beautifully appointed themed rooms lead to the first floor where the home collections can be found, displayed over five spaces with a hexagonal patterned parquet in oak, reflecting the décors lifted from the listed plaster ceilings above. Running the length of the façade are six intimate rooms for watches and jewellery. A bespoke cloth wall covering evokes sunlight streaming through trees, enhanced by yellow Sienna marble skirting and ceramic-topped tables. The second floor is home to women’s shoes, presented in a setting of walls and ceilings in powder pink mineral mortar, wood panelling and a carpet patterned with a large English floral motif.

Original 19-century mosaic floors lead from two private salons to the women’s apparel area, with walls painted in a progression of pinks and with a series of hand-tufted rugs. Along the length of the New Bond Street-facing side, the men’s universe can be found. Here, the setting sees reclaimed oak floors and carpeting created to reflect the intricate cherrywood-panelled ceiling, paired with textured coverings in deep blue adorning the walls. The third floor is a true showcase of crafts as Hermès leather artisans work on objects that are designed to last, to become more beautiful with time, to be repaired and passed on. Last but not least, there’s the private fourth floor which is entirely dedicated to the Émile Hermès Collection, a space imagined as an evocation of the private collection housed at Hermès‘ original flagship store on rue faubourg Saint-Honoré in Paris. Also on this level are rooftop lounges leading to two contiguous gardens. In celebration of this Hermès Maison opening, special trophy items have been designed, including a colourful selection of leather goods and carrés, as well as creations from Ateliers Horizons, jewellery, watches, perfume and the equestrian collection. © superfuture