As Creative Partners behind Cultsport in Bangalore, STUDIOJ has curated a retail experience that is simple, narrative, experiential and allows consumers to shop at ease.
Cultsport, the leading athletic apparels brand, in collaboration with STUDIOJ, has launched a new retail design identity across offline and online spaces.
STUDIOJ’s Founder, Jenny Andrews, shared insights into the design process, emphasizing the importance of understanding consumer behavior and brand ethos. By blending warmth, genuineness and trust with the store’s spatial design, STUDIOJ has created an inclusive and engaging environment for customers.
The design brief was to tailor the space to the unique preferences and cultural nuances of Indian consumers, reflecting Cultsport’s values of innovation, performance, and community.
Design highlights include a subtle integration of Cultsport’s neon color palette for an energizing ambiance, with light grey flooring, dark grey ceilings, and grey wooden fixtures as a sophisticated backdrop.
For Cultsport, the store is a platform highlighting its focus on innovation and healthy practices.
In the words of Jenny Andrews, “Informed by consumer research and brand innovation, we aimed to create a space that empowers customers, facilitates product understanding, and offers a joyful shopping experience. Our design philosophy focused on warmth, genuineness and trust.”
STUDIOJ’s team worked closely with Cultsport to support its expansion in the Indian retail market.