The Under Armour Intersport showroom in Heilbronn, near Stuttgart brings product presentation and buyer meetings into a cohesive architectural setting.

Designed by Under Armour’s in-house team, with Danilo Fabozzi as lead designer, the space is organised around a sequence of numbered meeting areas. Solid metallic panels alternate with reflective vertical slats, defining distinct spaces while maintaining visual connections across the showroom.

Large numbers introduce a clear graphic rhythm and help buyers identify their meeting areas. Metallic surfaces, concrete-effect finishes and dark framing establish a restrained material palette, punctuated by red-orange seating.

Exposed ceiling services and linear lighting reinforce the industrial character. Repeated partitions create depth and changing perspectives along the circulation route, balancing the openness of the showroom with the smaller scale of individual meetings.

The result translates Under Armour’s sporting identity into a focused environment for presenting collections and engaging with buyers.