We identified Australia’s leading property groups corporate values. We conceptualised these values into “building blocks”, as a tangible and meaningful way to introduce employees to the Reimagined Values campaign. These “building blocks”, effectively packaged Mirvac’s values as a precious consumer product, to inspire and engage employees.
Our values packaging tagline ‘Reimagine our values – Imagine our value’. In our execution and design, it was vital that the “building blocks” physically reflected Mirvac’s values. To achieve this we created iconography, we used striking contrasting colours and messaging foil stamped like a premium quality product.
The building blocks could be configured into many different combinations for display. The patterns aligned. This allowed the user an element of creativity and play. A first for packaging ‘human values’.