Tamara Radivojevic Fashion Studio from D signed by, Belgrade

June 24th, 2011 by retail design blog

Fashion Studio is composed from two main spaces- retail & creation. The client, designer-Tamara Radivojevic, needed a space for herself/a private space for creating and a retail space/a functional space for clients- women mostly, all fitted in 47m². By lowering the floor, the ceiling hight of 4m40 was obtained where the ‘‘creating gallery’’ was formed and the total floor area expanded to 56m². The concept is an analysis of the ideas, fabrics, colors and designers’ work & personality: ‘‘fabric over fabric’’ or ‘‘combining hard with light materials’’- glass with concrete, or tin/stainless steel with plaster. The shop supplies itself by natural light through open-back windows that make the interior space, made visibly larger by prolonged existing window apertures and the possibility of using the window bench for sitting/hiding heating system, visible to the passing spectators.

Stainless steel fixtures found over the open-back windows enable frequent display changes. All lights and material colors are set to put the ‘’accent’’ on the single running rail, carrying most of current fashion collection, attached to a ‘’continuing’’ concrete wall that becomes floor area. ‘‘First you search, then you try’’- turn yourself and imagine by looking in the great mirror! Located in the center of Belgrade-Strahinjica Bana street, known as restaurant & bar street, it became a new site for ’’upcoming fashion designers’’ and their studios after the opening of this shop.

D signed by is a young company founded by Iva (visual communication professional, Paris-France) & Irena Kilibarda (architect, Belgrade-Serbia) during the year of ‘08. Before the company was created, they worked as freelance professionals mostly in Web design/packaging design and architectural projects/interior design.


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