Steadily becoming a brand everyone has an eye on, Saturdays Surf NYC recently announced the placement of their brand in Lane Crawford’s flagship store at ifc in Hong Kong. To celebrate this launch the two collaborated on a pop-up store for the New York-based label which opened earlier this week on the 16th and will run until May 24.

Consistent with the chilled surf vibe Saturdays Surf NYC is so passionate about, the pop-up store will also retail an assortment of products from various brands including consignment magazines, DVDs, surf boards from Insights, surfing accessories, wallets, bags and grooming products.

http://hypebeast.com/2012/04/saturdays-surf-nyc-pop-up-store-lane-crawford-ifc-mall/