NIKECraft collection by Tom Sachs

June 3rd, 2012 by retail design blog

Anyone familiar with Tom Sachs scrappy make-it-yourself sculpture (some call it bricolage) might find the idea of him collaborating with the biggest sporting goods brand on the planet, in the universe, an unlikely partnership. What he, as an artist, considers a large edition size, Nike runs off in prototypes testing iterations of a new sneaker. And yet born from the dynamic between Tom’s D.I.Y. aesthetic and the wide reaching Nike brand, comes an artisanal capsule collection, NIKECraft.

http://www.thedieline.com/blog/2012/5/22/tom-sachs-nikecraft-collection.html

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