SOUL concept shoe store by A+D design, Warsaw

May 29th, 2013 by retail design blog

We have created a new concept for the chain of stores SOUL (brands: CAT, Converse, Merrell etc.). Thanks to the good cooperation with the Investor (Soul / Group EMF) we have managed to create the “contest” interior: unusual, original, with high capacity, flexible, consistent and above all – honest.

We used real wood on the floor, raw corrugated steel on the walls and ordinary concrete blocks as exposition furniture. steel, blocks, wood – used with virtually no processing – everything can be reused. Materials utilise their purpose: steel is leaning against the wall, blocks are arranged in stacks – without decorations or talkativeness: material + form + function.

Wall graphics were processed by known painter – Bartek Leszczyna (student of prof. Tarasin). It is impossible to pass by this concept. The first store was opened in Arkadia (Warsaw), one will be built on Jerozolimskie Avenue (Warsaw), more are planned throughout the country.

Designed by A+D design

Runway store by CLS Architetti, Ho Chi Minh City - Vietnam
The concept of contrasts and opposites has been the core of the project for ...
Grandvalira restaurants by Stone Designs, Grandvalira - Andorra
The clear image of an Alpine cabin emphasizes the warmth we have looked for ...
SKIN Environmental Foyer by P-06 Atelier & João Luís Carrilho da Graça, Lisb...
By creating different pattern densities with bigger or smaller cuts, acousti...
ICA Liljeholmen – Juice & Smoothie Bar by IDEI Concepts AB, Stockholm - Swed...
IDEI Concepts AB is a design and production agency from Stockholm, Sweden.

One thought on “SOUL concept shoe store by A+D design, Warsaw

  1. David Torres says:

    ES UNA TIENDA MUY AGRADABLE, QUE MANTIENE UN CONCEPTO CLARO Y VERSATIL DENTRO DEL TEMA COMPLICADO DE MEZCLAR DIFERENTES MARCAS DENTRO DE UN MISMO ESPACIO.

Leave a Reply

Your email address will not be published. Required fields are marked *