The new Lululemon store at Yorkdale Shopping Centre in Toronto utilizes 35,000+ blocks from over 20 species of wood, and the help of a collaborative team and a beaver to establish a unique retail experience. Created by Brothers Dressler, Quadrangle Architects and the Lululemon interiors team, the new 3000 s.f. Yorkdale Lululemon store is distinguished by its façade with a 23 foot high pixelated image of a fallen leaf, enticing shoppers with its dynamism, originality, tactility and even its scent. Its warm and welcoming qualities underscore Lululemon’s brand affiliation with yoga, harmony and balance.
The façade mixes reclaimed woods salvaged from The Brothers Dressler’s furniture workshop that span centuries including the staves of a tanning barrel, shipping pallets, a demolished school and submerged wharf beams, and off-cuts from countless furniture pieces. These woods are now united in a pallet of 29 natural colours to begin a new chapter and purpose. The unusual facade invites shoppers to explore its surface, and as the blocks wrap around the entry, it draws people into the store.
Custom-made pieces by the Brothers Dressler dot the interior: A chandelier made from steam-bent hardwoods mixed with beaver-gnawed sticks from Lake Manitouwabing and embellished by SWAROVSKI ELEMENTS crystals, gives opulence and sparkle to the dressing area; a water station made from veneer mill ends of a walnut tree offers water from a mirrored crevice replenishes fluids; and over the cash desk, a museum artifact style sculpture of an uprooted tree is re-created out of misplaced limbs and sections of found trees and divided into seven parts to represent the chakras of the body. It “breathes” with softly pulsing LEDs, glowing through cast glass sections of bark, exploring the relationship between natural growth, our bodies and the calming nature of trees.
Wood Blocks: 35,788; 2 inch squares
Wood Species: 20+ recycled tree species, including: douglas fir, white pine, cherry, black walnut, maple, elm, ash, beech, white oak, red oak, mahogany, hemlock, osage orange, red cedar
Water Station: Walnut veneer; Vola faucet; Ginger’s Corian sink
Cash Art: Recovered sections of tree in elm and cherry with LED lighting and cast glass blocks by Orion Arger Glass
Chandelier: Solid walnut, elm, and ash with various beaver cleaned sticks with SWAROVSKI ELEMENTS Crystals
Photography by Bob Gundu