theory shop by Nendo, Los Angeles – California

January 8th, 2014 by retail design blog

Shop interiors for theory, the New York-based fashion brand known for basics that fuse functionality with casual trends. We designed the interiors for two shops in Paris and Los Angeles and one shop each in London, Beijing, Shanghai, Tokyo and Osaka.

Our idea was to adhere to the brand’s existing combination of simplicity and functionality with New York loft-style materials and a general sense of ease, while adding and emphasizing a new concept: the flow of people. By coming up with a circulation plan as an urban planner might locate new roads within a city, we made careful provisions for people to flow into the shop naturally and move smoothly around it. For the London shop, we created a ‘boulevard’ that follows on directly from the crosswalk outside the shop.

The Paris shop is located on a corner, so we installed entrances on both outward-facing walls and arranged a softly curving ‘short cut’ between them. We then added ‘plaza’ and ‘park’-like product display stages and lounge corners like to fit with the ‘road system’ in each shop and modulate each space. For the London shop, this meant installing 8.2 m long tables orientated to match the traffic flows within the shop; for the Paris shops, we added a large river delta-like stage that can display more than ten mannequins.

We allotted more space than usual for the dressing rooms and created a buffer zone between the dressing rooms and the shop proper, so that shoppers can take their time trying on clothes and selecting items without thinking about the main flow of people. Together, these touches allowed us to respond to the different demands placed on the shop space while creating new flows of people that may, we hope, flow out into and color the city space around the shops, too.

Designed by Nendo
Photos by Daici Ano











http://www.nendo.jp

Rolls by Sinato at Diesel Denim Gallery, Tokyo
As part of their ongoing series, Diesel Denim Gallery in Aoyama, Tokyo is cu...
Mulberry Boutique by Universal Design Studios, New York
The core concept for the store was an abstract, gallery-like white box into ...
BvS Wine Traders by Beros & Abdul Architects, Bucharest
It’s a wine lover’s library: this shop in central Bucharest is designed to p...
Hermès Flagship Store Refurbishment by RDAI, London - UK
Hermès Flagship Store Refurbishment by RDAI, London - UK

Leave a Reply

Your email address will not be published. Required fields are marked *