Street One fashion store by Duccio Grassi architects, project ARC & Ansorg, Paderborn – Germany

March 13th, 2014 by retail design blog

At the heart of Paderborn’s pedestrian area a new partner store of the Street One young fashion label opens in September 2013. The innovative store concept affectionately sets accents: high-quality details such as colourful carpets or an appealing picture wall underscore the clear statements, exactly in line with the trends, of the collections changing on a monthly basis. The select favourites are presented on high-quality wooden tables and for them the scene is set perfectly by an Ansorg lighting concept.

The store concept underscores the brand statement of Street One: high-quality product display elements made of light-coloured genuine wood and blackened metal convey quality, naturalness and
modernity. Illuminated campaign motifs as well as a picture wall as an eye catcher, together with handwritten signposts attract the gaze of the customer to the current web activities of the brand such as the Street One fashion blog or the Facebook pages.

The lighting from Ansorg intensifies the emotional store design and sets the scene for the young fashion with a wealth of contrasts and in a high class manner. In the entrance and shop window areas, Brick, the surface-mounted spotlight with particularly bright illumination produces a clear contrast with the store interior and generates an attractive long-distance effect. In the store ambient lighting is completely dispensed with, as a result of which the high-contrast effect on the goods is intensified. As an accent spotlight here the recessed luminaire Punta is convincing with high light quality and consistent design.

Concept design: Duccio Grassi Architects
Architecture: Duccio Grassi Architects, project ARC, Essen
Lighting technology: HIT
Luminaires: Brick BSS, Punta RHC, Lightstripe LLW
Photos: Achim Venzke, Hennef






Cactus lamp by Slamp
Design: by Adriano Rachele. Collection of floor and table lamps with stainle...
Peek & Cloppenburg concept store by dan pearlman, Stuttgart
What happens when parents are out of the house? The kids take over of course...
Schorndorf Town Hall by Ippolito Fleitz Group, Schorndorf - Germany
The main idea behind the design was to make the historical space as visible ...
F&M Retail - Premiere at EuroShop 2017 by Simple, Düsseldorf - Germany
F&M Retail’s architecture at EuroShop stands out with its surface divers...

Leave a Reply

Your email address will not be published. Required fields are marked *