Mad Mex grill restaurant by McCartney Design, Sydney – Australia

July 9th, 2014 by retail design blog

The core value of Mad Mex is the pursuit of the most authentic Mexican food experience. The design is inspired by Mexican street cafés and taquerias. We emphasised real and unsophisticated materials and traditional street signage. In this small prototype site in a busy food court it was important to get prominent signage, so we created a large, 3 dimensional animated sign to attract attention from the lease line. Incorporating established elements like the Corona Chandelier and the Luchador mural helped us to complete the branded environment.

Designed by McCartney Design
Photography by Steve Back

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One thought on “Mad Mex grill restaurant by McCartney Design, Sydney – Australia

  1. Chris Rustin says:

    Interesting design, the Corona bottle lights are nice, but I think the battered brick wall with the poster artwork, and fiesta colors do the most towards contributing to the feel of a Mexican Taqueria. Being from South Texas I always try to visit any little mom and pop Taqueria I come across. The atmosphere and kitch can be just as enjoyable as the food in most cases.

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