The core value of Mad Mex is the pursuit of the most authentic Mexican food experience. The design is inspired by Mexican street cafés and taquerias. We emphasised real and unsophisticated materials and traditional street signage. In this small prototype site in a busy food court it was important to get prominent signage, so we created a large, 3 dimensional animated sign to attract attention from the lease line. Incorporating established elements like the Corona Chandelier and the Luchador mural helped us to complete the branded environment.
Designed by McCartney Design
Photography by Steve Back