Vietnam Coffee Republic packaging by Blank Co.

February 3rd, 2017 by retail design blog

We embark on this thorough brand building project, with genuinely authentic & thoughtful products at the core. Working closely with the roaster and founder of Vietnam Coffee Republic, we involved ourselves in every step of the product creation process, from bean selection to our favorite part: enjoying every cup.

The concept of the packaging design was to outwardly “express” the “feeling” of each of the coffee blend, an aim that our client was more keen in. We employed the most basic and essential of design tools at our disposal: typography, colors, patterns, iconography, copywriting, bespoke printing… combining with the unique naming for each variant of blend.

We decidedly went against the norm in the Vietnamese coffee market to be subtle, simple, and ultimately helpful to the consumers. The joy of the project was not about finding a new or unique way to “scream” out about the “coffee”, but to stay true to the mission of the whole brand: connecting like-minded coffee lovers. A republic where Vietnam is the beginning.

Design: Blank Co.

http://www.packagingoftheworld.com/2017/02/vietnam-coffee-republic-republic-blends.html

SISI wine packaging by Kiss Zsombor
Exclusive packaging for SISI wine – as a gift of the municipality of VII. di...
Terrone & Co identity and packaging design by Apple & Pear
Identity & Packaging design for Terrone, the only Third Wave – specialit...
Al Parque Packaging by Aldas Brand
Al Parque Packaging by Aldas Brand
Mamalan tea packaging by Midday
Mamalan are authentic Beijing street food restaurants in the heart of London...

Leave a Reply

Your email address will not be published. Required fields are marked *