Selfridges window display for Material World campaign, London – UK

February 22nd, 2017 by retail design blog

As the spending power of millennials grows apace with their social activism, the fashion industry is increasingly acknowledging and addressing the ethical and environmental issues behind the beauty and glamour. The Material World campaign by Selfridges brings these issues into the spotlight by celebrating young designers who are optimizing the use of materials like plastic, leather, cotton and wool. At the Oxford Street flagship store, the window displays have been turned over to examining what the fashion items are truly made of.

For instance, the sunglasses by Dutch brand Dick Moby have frames made of bio-acetate and 97% recycled plastic to reduce non-biodegradable waste in our landfills. The clothes and accessories in the shop windows are ‘unraveled’ to reveal the materials that go into their manufacture. ‘We are a shop selling “stuff”, so let’s take a closer look at the very materiality that makes it,’ says Linda Hewson, creative director at Selfridges.

Design: Selfridges

http://www.frameweb.com/news/selfridges-deconstructs-fashion-to-show-what-goes-into-making-it

The Whisky Shop flagship store by gpstudio, London
Across all three rooms, timber, copper and glass have been carefully interpl...
Unpackaged grocery & café by Multistorey, London
Our visual keys were a utilitarian 1950s pre-supermarket era of local grocer...
Aesop Store by einszu33, Munich - Germany
Since arriving in Germany little over two years ago, Aesop has expanded nati...
Pronovias Windows 2015 Fall, London – UK
Pronovias Windows 2015 Fall, London – UK

Leave a Reply

Your email address will not be published. Required fields are marked *