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The design concept for Nike’s first flagship store in Tokyo, which also happens to be the largest in the nation at 946 square meters, is a playing field. It is an experience-based store with facilities such as the Runner’s Studio for selecting shoes that match the individual’s feet and running style and the NIKEiD STUDIO. The interior also expresses the joy of sports by integrating characteristically NIKE items such as the shoes for the chandelier and the waffle molds of the outsoles as a decorative element for a wall. The surrounding environment to the foot traffic flow from the Omotesando street where the store is located has been well considered in the store layout and the interior design resulting in two entrances on both sides of the store.
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