Houdini Sportswear packaging by Propeller

June 19th, 2011 by retail design blog

Houdini develops sportswear that offers comfort regardless of the weather or level of exertion. Their products include base-layer clothing like micro-fiber undershirts and boxers, T-shirts and insulating long johns. What they needed from Propeller was packaging that would communicate their values and make them stand out in stores.

We came up with racetrack-shaped packaging that fits into a wide variety of store fixtures. Key information is visible from the front, side and top. A system of colors and symbols makes it easy to identify products, styles, and sizes. Fully recyclable and environmentally friendly, the packaging also features a simple, straightforward graphic language that helps consumers choose the kind of base layers they need for their specific sports.





http://lovelypackage.com/houdini/

Lacoste ECO / Techno polo packaging by Tom Dixon
“In collaboration with Tom Dixon we worked on the branding and packaging for...
Intersport visual identity by Bernt Henrik Kommedal
When an athlete progresses and his skills improves he expects more from the ...
Ariki Gin branding & packaging by Redfire Design
This inspired the design of the Ariki brand and packaging as a bold juxtapos...
Lorusso - Heart Made Food jam branding by Cabello x Mure
A company, half Spanish and half Italian, which is born with a clear concept...

Leave a Reply

Your email address will not be published. Required fields are marked *