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The first of 4 sites across the UK for this new brand family, The Meriden bar & restaurant is a 240 cover, airside bar and food offer now open at Birmingham International Airport. Twelve created the brand, environment and graphic communications. Twelve have designed the space to hand choice back to the traveller, re-humanising the airport experience after security.

Conveying familiarity and homeliness, the interior is divided in recognisable zones with a range of seating which caters for single passengers or groups: features include a glazed ale cellar to showcase the locally sourced drinks offer, an open kitchen with chef’s table as well as a snug complimented by classic penguin books and vintage crockery on display. Each of the zones is distinct but blend seamlessly to create a coherent journey.

Each area is ‘travelised’: handy power sockets, phone chargers and concealed bag hooks ensure a considered and convenient experience. The warm and contemporary materials are complimented by vibrant graphics and a playful palette of iconography with small ‘finds’ hidden amongst local photography. The brand mark will form part of future sites at 3 more airports across the UK this year.

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