![](https://retaildesignblog.net/wp-content/uploads/2013/08/Veganista-ice-cream-parlor-by-Ulrich-Huhs-Vienna-Austria-300x300.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2012/06/Fred-Perry-store-by-Studio-XAG-London.jpg)
Great British Outdoors concept shop for accessories and footwear, with signposts, wooden stiles merchandising system, tree-trunk seating and trees bursting with felt foliage lining the walls to create a pocket of countryside in the city.
Designed by Studio XAG
![](https://retaildesignblog.net/wp-content/uploads/2012/06/Fred-Perry-store-by-Studio-XAG-London-09.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2012/06/Fred-Perry-store-by-Studio-XAG-London-08.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2012/06/Fred-Perry-store-by-Studio-XAG-London-07.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2012/06/Fred-Perry-store-by-Studio-XAG-London-06.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2012/06/Fred-Perry-store-by-Studio-XAG-London-05.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2012/06/Fred-Perry-store-by-Studio-XAG-London-04.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2012/06/Fred-Perry-store-by-Studio-XAG-London-03.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2012/06/Fred-Perry-store-by-Studio-XAG-London-02.jpg)
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