The first was the redesign of our standard shoe-box to be more eye catching and brand correct, with subtle but clever copy and a drive to our online presence. The second was the design of specialty packaging for our most popular shoe, a thin ballet flat that is packaged, shipped and displayed in the store in an elegant tube, protected by a soft muslin bag with a grosgrain ribbon detail.

Designed by Mark Keiser, Lucky Brand, CA, USA

http://www.thedieline.com/blog/2013/1/8/lucky-brand-shoes.html