In the creative cellars of the picturesque town of Stryn, Norway (population 6750), the two local designers Simen Staalnacke and Peder Børresen, after years of global travels, international studies and nights of sizzling cocktails, gave birth to a concept soon to be known, worn, and adored; the Moods of Norway. The duo met up with the third musketeer, Stefan Dahlkvist and drew their lines for the coming collections.

Moods of Norway has been doing the hibbedy-dibbedy on the international fashion dance floor since 2003, and the philosophy is still the same even though the Norwegian oil price is as flexible as a Bulgarian gymnast after 14 Tequila shots. Our main goal, besides making our grandmas happy, is to make happy clothes for happy people around the world.

As of this golden minute, Moods of Norway is presented in the most polished and happy stores across the universe. Stefan, Peder and Simen are still commandeering golden tractors around the globe, telling outrageous stories and creating super duper collections at an alarming rate. The brand has its headquarters and showroom in the town of Stryn, a magical place known for glaciers, salmon fishing and one newly opened escalator.

Photographer: Zsolt Istvan Posta
Images courtesy of Retail Design Blog